Last month Johnny Depp, dressed as his iconic character the Mad Hatter, livestreamed onto a billboard in Disneyland Resort in Anaheim, CA to surprise the Park’s guests. The live billboard created by Advertising Agency Denizen Company included a camera and microphone that allowed Depp to look at his audience and interact with them. This yet another example of how technology is mixing with more traditional media to create unforgettable experiences. Check out the video to see all the behind-the-scenes of this original idea.