Even though nuclear weapons are still a very concerning problem (there are over 15,000 weapons around the world now) it’s not a cause that gets as much attention as it once did. This is why Global Zero, a nonprofit pushing to eliminate all nuclear weapons, partnered with the Creative Action Network to create a new campaign enlisting designers and artists to re-brand the movement.

The Creative Action Network, a global community of artists and designers, is crowdsourcing ideas for new imagery, printing it on T-shirts and posters, and then splitting the proceeds between the artists and Global Zero. Though there are a few references to the past, almost all have a very modern aesthetic.

The posters are aimed mainly at the younger audiences, who see this as a problem of the past and are often not aware of its current repercussions. The posters seek to change this perspective. As the executive director of Global Zero explains: “At the end of the day, that’s what we’re really working to achieve. Of course, we’re traying to eradicate the weapons, but ultimately we’re challenging the idea that security can be based on threats of mass destruction”.

via: Fast Company